Odor happens. The vagina is self-cleaning yet receives most of the blame when something seems a little off-kilter below the belt. It’s no wonder the vagina is blamed given the products available on the market and the message these products send to women about odor.

“Feminine Odor” or “Vaginal Odor” products are everywhere! From heavily scented “numbing” creams for the vaginal area, douching (yes, this still exists), intravaginal gels, tropical breeze powder sprays, washes, and wipes. I am here to declare the vagina is most often NOT TO BLAME for the day to day odor you may notice every time you take your pants down.

When bodily fluids come into contact with bacteria, odor happens. Lume halts that odor-causing reaction so you never worry about it again. Check that one off your list of concerns. Check!

Lume Deodorant for Underarms & Private Parts empowers women to eliminate external odors from all that life throws at them.

Causes of Day-to-Day External Odor:

  • Intimacy (it can make you feel a little funky)
  • Exercise (workout clothing leaves a lot to be desired)
  • Leaky bladders (Carried a child?)
  • Periods (stuck in jeans all day? yes, there’s that)
  • Postmenopausal years (when our chemistry is changing)
  • Weight changes (skin folds and odor can result)

Lume Deodorant is Clinically-Proven; long-lasting 72-Hour Odor Control. Multi-purpose use makes Lume Deodorant for Underarms & Private Parts the crown jewel of hygiene products. Who doesn’t want to wake up on a Saturday morning, pull their hair back in a pony and remain confident that Lume has got you covered?

When the Vagina is to Blame

Bacterial Vaginosis, or BV, occurs due to an imbalance of bacteria typically found in the vagina. We have good bacteria that keep the vaginal pH low (lactobacillus) and bad bacteria that thrive when the pH goes up (several types). It’s a case of which came first the higher pH or the drop in good bacteria. Either way, science isn’t exactly sure why this happens but oftentimes it goes away on its own. There are very few articles about Bacterial Vaginosis for the general public, so I hope this is helpful reading.

The most common symptom of Bacterial Vaginosis is a “fishy odor,” but this can also occur with the most common causes of day-to-day external odor, too! So, if odor persists despite two-three days of using Lume for Private Parts, it may be something more concerning and you should see your gynecologist.

Risk Factors for Bacterial Vaginosis include:

1. Intercourse with multiple sexual partners

2. A new sexual partner

3. Foreign bodies like Intrauterine Devices (IUD) and the use of sex toys (wash your accessories)

4. Retained tampon (it’s top-of-the-charts odor)

5. Douching (please, stop this)

Bacterial Vaginosis can exist with more serious sexually transmitted infections that require medical treatment.

~Trichomoniasis: Caused by a parasite doctors can see under a microscope and causes a “fishy odor (off the charts),” especially after intercourse, and grey frothy thin discharge.

~Chlamydia: A sexually transmitted infection that may be asymptomatic and can lead to urinary tract symptoms and infertility.

~Gonorrhea: A sexually transmitted infections that may lead to infertility and a change in discharge.

Symptoms of vaginal infections typically go beyond odor alone and may include:

1. A Change in Vaginal Discharge


Normal discharge is typically clear, white or pale yellow. If you experience a change to a green, grey or dark yellow, it may indicate an internal vaginal infection.


Discharge texture can change throughout your cycle and life. Normal vaginal discharge may be thicker like a paste, clear and thin or thicker like an egg white, sticky or stretchy. If discharge becomes foamy or chunky like cottage cheese, you need to get it checked out.


Odor changes are normal throughout your cycle; however, if you notice a persistent foul, fishy or rotten odor despite using Lume for Private Parts it is a good indication that you have a vaginal issue going on and need to get that checked out.

2. Persistent External Itching

3. External Vulvar Burning

4. Burning with Urination

5. Pain with Intercourse

6. Fever

If you have concerns something more serious is going on, please see your gynecologist and put your mind at ease. If you have any questions, please reach out to us a HeyLume@lumedeodorant.com and we will do our best to answer your question and may consider using it for a future article or webinar. If you are wondering, so are others! If you would like to see more articles about Bacterial Vaginosis, please let us know.

Disclaimer: Lume is not intended to diagnose or treat infections of the vulva or vagina and should only be used externally.

4 thoughts on “Your Vagina is Not to Blame…or is It?

    • Shannon Klingman, MD says:

      Most odor below the belt comes from between our buttocks and up by our tailbone. You can apply a very thin layer around your labia being sure to work from front to back and avoid the urethra. Once you start using it, you will find a few times a week is enough to keep you confidently odor free.

  1. Julia says:

    I appreciate the need to work from front to back when applying the first time I use the product. Makes sense! I’m confused by every application after that. Seems to me it’s kind of like applying from back to front and then back again since the product will have
    last been used between my buttcheeks. Am I missing something?

    • Mia Sartell says:

      Hi Julia,

      I want to answer your question regarding the application of Lumē. Are you using finger tip application? Using one swipe, go up the back toward your tailbone. You should only have to apply to that area a few times per week. Here are the instructions for application, taken from our website. Let us know if this makes sense.

      Ladies – Working from front to back (never work from back to front due to increased risk for urinary tract infections), apply to the clitoris and clitoral hood, between the labia majora and minora (NOT inside the vagina or around the urethra), continuing back further to the perineum (the space between the rectum and vaginal opening) and sweeping up between your butt cheeks to your tailbone. Wash your hands, especially after.

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