The Creation of Lume Deodorant: Shannon Klingman, MD
The Hippocratic Hustle Podcast | Mar 14th, 2018
Shannon Klingman, MD is a gynecologist and she realizes the importance of empowering women to discretely address odor concerns. In today’s episode, we hear how Dr. Klingman was tired of the narrative of “vaginal odor” that has been told since the beginning of time. She also discusses with us how there is an industry of products currently on the market that misleads women into believing that all vaginas have a foul odor as if it is an inevitable reality for women. Odor. It happens. But now there is a product that can fight it.
In today’s episode, we will explore how Shannon Klingman, MD, an OB-GYN from Minnetonka, Minnesota, came up with a new product that all women have been asking for. A deodorant for ALL of your parts. And I mean ALL of them. She invented, produces, markets and distributes Lume Deodorant.
Not only do we talk about this revolutionary product. We also discuss the whole process she underwent in making this product available in the market.
Today you will learn:
-How being a physician can help sell a specialized product
-The common myth about vaginas
-What products you shouldn’t trust
-Where does that fishy odor really come from
-The ups and downs in making the product possible in the market
-What makes Lume different than the other products in the market
-How does Lume actually work its wonder
-How to apply the product correctly and effectively
-How to reach consumers to elevate the product