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Besides the chemicals, deodorants on the market today leave a lot to be desired, but yet we tolerate them.
What are you tolerating from your deodorant?
In the caveman days when “survival of the fittest” meant avoiding carnivores and cannibals, we needed body odor to keep us from becoming lunch. It was to our advantage to have body odor.
Nowadays? Not so much.
We can go all the way back to the ancient Egyptians who wore scented wax cones on their heads. The wax melted in the heat of the day and dripped down their bodies, releasing the lovely scents of incense and herbs.
Imagine how tough that was to get out of your hair!
The Greeks and Romans dipped their bodies in perfumes. They also offered the same opportunity to their guests.
You can imagine this wasn’t just a nice gift for their guests – no one wanted to hang out with people who smelled bad!
Once we began to have access to the luxury of running water and bathing facilities, this cut down on the spread of disease and also reduced human body odor…sort of. I don’t know about you, but after a shower I’m only odor-free for about 45 minutes unless I use some sort of deodorant.
During colonial times, baking soda became known as a cleaning agent and was used to control body odors.
It worked great…said no one ever!
It is a mild abrasive and I personally use it in my home to clean sinks and whiten my teeth. I began using it in my kitty litter box last year too!
Then in 1888, Mum was patented and marketed as the first deodorant for underarm use. Its active ingredient was zinc oxide, which was minimally effective at inhibiting the growth of bacteria.
Everdry, the first aluminum-containing antiperspirant was released in 1903. It contained the ingredient aluminum chloride. It stung and was capable of eating through clothing.
Aluminum is a drug and it is the only ingredient capable of minimizing wetness by clogging sweat glands and creating a plug of skin cells aluminum solids.
Its other charming qualities are:
Discoloring your clothes, increasing the number of odor-causing bacteria, and leaving a waxy residue on your clothing.
Many people are concerned about aluminum because of its potential association with Alzheimer’s disease, worsening renal function for those with kidney disease, and the feared links to breast cancer. This makes it the number one ingredient to avoid in underarm products.
Then somehow recently, despite its many drawbacks, baking soda gained popularity in the market of natural deodorants over the last 5-7 years.
Did you know that baking soda, when used as a “leave on” product for your skin, may cause a rash? It is the #1 irritant in natural deodorant today and is not dermatologist recommended. It can also discolor your skin and clothing, while controlling body odor for single-digit hours at best.
And, Oh! The grease marks! I ruined so many articles of clothing trying out other natural deodorants and still can’t get the BO residue out. I guess they worked better than using nothing at all…?
People tolerated baking soda being ineffective or giving them a rash in order to avoid aluminum.
Another alternative that has become popular is the salt crystal.
Baking soda does work better than a salt crystal! I think just about anything does. If a salt crystal works for you, then you have no BO to begin with. It is that ineffective. I wish I was one of those people with no BO, swiping a salt crystal under my pits like a super human …but then again, Lume wouldn’t have made it on the scene for all of us varsity stinkers out there!
Antiperspirants with aluminum, baking soda, waxy ingredients, and fragrance oils – these are all problem ingredients you don’t have to put up with anymore.
Some natural deodorants now use magnesium hydroxide to avoid the bad side effects from baking soda. While this can help avoid rashes, it’s not as effective as baking soda.
There are also odor-absorbing charcoal deodorants saturated with butters and waxes… Well let’s just say oil and water don’t mix so they’re not great at absorbing moisture either.
Over 100 years after the first underarms deodorant came out, this was still the best we could do…until Lume.
When I set out to create Lume, I originally developed it for my patients with concerns about odor below the belt. As you know, that can be a sensitive area and there was no way I was going to use harsh ingredients like aluminum or baking soda.
I also wanted to make sure it was water-based so it would not leave any residue behind on your clothing or skin.
There was nothing like this on the market – I had no predetermined path to follow. I had to think outside the box and come up with something completely new.
That’s why our formula is different than anything else on the market, and we actually have two patents!
So if you haven’t given Lume a try yet, what are you waiting for?