It felt wrong, and I was determined to find a better solution. I realized that private part odor was—more often than not—an external problem and required an external solution. For the better part of 10 years, I worked on finding that solution.

I was able to prove through clinical testing that the real culprit of most body odor is actually the bacteria on the skin digesting bodily fluids. The same reaction in our underarms happens EVERYWHERE on our body—pits, underboobs, tummy folds, thigh creases, vulvas, balls, butt cheeks, feet, and more.

After whipping up the first version of Lume in my kitchen, my sister (my most trusted tester) said it made her “lady bits” smell like the back of her hand. That's when I knew we were on to something different.

Lume blocks bacteria from digesting fluids on your skin—like sweat, semen, blood, and urine—and prevents B.O. from happening in the first place, anywhere on your body.

What started as a quest to solve “feminine” odor has become an opportunity to give you, along with people everywhere, the confidence to live your very best life—free from body odor and self doubt!

After receiving many requests from loyal customers who loved the confidence boost of Whole Body deodorant but still struggled with sweat, I developed a fantastic formula with the added benefit of sweat control.