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Privacy Policy

Privacy Policy


At Lume, we take your privacy seriously. This Privacy Policy describes the policies and procedures of Lume Deodorant, LLC and its affiliates ("Lume", "we", "our" or "us") on the collection, use and disclosure of personal information from those who use or access lumedeodorant.com, our branded pages on social media services, or any of the other sites, services, features, content, applications and products we offer in the United States (collectively, the "Services").

If you are using the Services outside of the United States, a location-specific privacy policy may apply to you instead, so please check the applicable country-specific website (if any). The Services are hosted and operated in the United States and are subject to United States law. By using the Services, you acknowledge and agree that any Personal Data transmitted to us in the United States or in other countries where our third-party providers are located and will be hosted on our United States servers or on our third-party providers’ servers outside the United States.

Please read this Privacy Policy to learn how we treat your personal information. By using or accessing the Services in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent that we will collect, use and share your information in the ways described in this Privacy Policy.

Notice at Collection for California Residents. At or before the time of collection of Personal Data, California residents may have a right to receive notice of our information practices, including the categories of Personal Data to be collected, the purposes for which such Personal Data is collected or used, whether such Personal Data is sold or shared and how to opt-out of such selling and sharing, and how long such information is retained. You can find those details in this statement by clicking on the above links.

Remember that your use of our Services is at all times subject to our Terms of Service, which incorporates this Privacy Policy. Any terms we use in this Privacy Policy without defining them have the definitions given to them in the Terms of Service.

You may access a printable copy of this Privacy Policy here: Printable Privacy Policy. If you have a disability that prevents you from accessing this Privacy Policy via our website, please contact [email protected] to access this Privacy Policy in an alternative format.

What this Privacy Policy Covers

This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services. "Personal Data" means any information that identifies or relates to a particular individual and also includes information referred to as "personally identifiable information" or "personal information" under applicable data privacy laws, rules or regulations. This Privacy Policy does not cover the practices of companies we don't own or control or people we don't manage. This Privacy Policy applies only to Personal Data that we collect from you directly; if we did not collect data directly from you, you should contact the entity that collected your Personal Data in the first instance to address your rights with respect to such data.

Sources of Personal Data

We collect Personal Data about you from:

  • You:
    • when you provide such information directly to us, including in the course of ordering any of our products
    • when Personal Data about you is automatically collected in connection with your use of our Services
  • Our affiliates ("Affiliates"), when they provide us with Personal Data about you
  • Third parties, when they provide us with Personal Data about you ("Third Parties"). Third Parties that share your Personal Data with us include:
    • Service providers. For example, we may use analytics service providers to analyze how you interact and engage with the Services, or Third Parties may help us provide you with customer support.
    • Social networks connected to the Services. If you provide your social network account credentials to us or otherwise use the Services through a third-party site or service, some content and/or information in those accounts may be transmitted to us.
    • Advertising partners. We receive information about you from some of our service providers who assist us with marketing or promotional services related to how you interact with our websites, applications, products, services, advertisements or communications.

Categories of Third Parties with Whom We Share Personal Data

We disclose your Personal Data to the following categories of service providers and other parties:

  • Service providers, including:
    • Payment processors
    • Shipping and logistics companies
    • Name and address verification providers
    • Ad networks
    • Security and fraud prevention providers
    • Hosting and other technology and communications providers
    • Analytics providers
    • Market research providers
    • Marketing service providers
    • Email distribution companies
    • Customer relationship management service providers
    • Staff augmentation and contract personnel
  • Our Affiliates
  • Parties who acquire your Personal Data through an acquisition or other change of control
    • Personal Data may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part)
  • Data cooperatives
  • Other parties at your direction, including:
    • Social media services (if you intentionally interact with them through your use of our Services)
    • Third-party business partners who you interact with through our Services
    • Other parties authorized by you

Categories of Personal Data That We Collect

The following chart details the categories of Personal Data that we collect and have collected over the past twelve (12) months. Throughout this Privacy Policy, we will refer back to the categories of Personal Data listed in this chart (for example, "Category A. Personal identifiers").

Category A. Personal identifiers

Personal Data Collected

  • Real name
  • Postal address
  • Unique personal identifier
  • Online identifier
  • Internet Protocol address
  • Email address
  • Account name and password (if any)

Source of Data

You, affiliates, third parties

Category B. Customer records identified by state law (including the California Customer Records statute (Cal. Civ. Code § 1798.80(e)))

Personal Data Collected

  • Name
  • Address
  • Telephone number
  • Credit card number
  • Debit card number

Source of Data

You, affiliates, third parties

Category C. Protected classification characteristics under state or federal law

Personal Data Collected

  • Age (40 years or older)
  • Marital status
  • Gender

Source of Data

You, affiliates, third parties

Category D. Commercial information

Personal Data Collected

  • Records of products or services purchased, obtained or considered
  • Consuming histories and tendencies

Source of Data

You, affiliates, third parties

Category E. Biometric information

We do not collect this category of Personal Data

Category F. Internet or other similar network activity information

Personal Data Collected

  • Browsing history
  • Search history
  • Information on your interaction with our website or advertisements

Source of Data

You, affiliates, third parties

Category G. Geolocation data

  • General location as enabled by cookies and IP address

Source of Data

You, affiliates, third parties

Category H. Audio, electronic, visual, thermal, olfactory, or similar information

We do not collect this category of Personal Data

Category I. Professional or employment-related information

We do not collect this category of Personal Data

Category J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))

We do not collect this category of Personal Data

Category K. Inferences drawn from other personal information

Personal Data Collected

  • Profile reflecting personal preferences

Source of Data

You, affiliates, third parties

Category L. Age or date of birth

Personal Data Collected

  • Age
  • Date of birth

Source of Data

You, affiliates, third parties

Category M. Sensitive Personal Data: Personal information that reveals

Category M.1 A consumer's social security, driver's license, state identification card, or passport number

We do not collect this category of Sensitive Personal Data

Category M.2 A consumer's account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account

Username and password for your account sign-in

Source of Data

You

Category M.3 Personal information that reveals consumer's precise geolocation

We do not collect this category of Sensitive Personal Data

Category M.4 Personal information that reveals a consumer's racial or ethnic origin, religious or philosophical beliefs, or union membership

We do not collect this category of Sensitive Personal Data

Category M.5 Personal information that reveals the contents of a consumer's mail, email, and text messages unless Lume is the intended recipient of the communication

We do not collect this category of Sensitive Personal Data

Category M.6 Personal information that reveals consumer's genetic data

We do not collect this category of Sensitive Personal Data

Category M.7 Personal information collected and analyzed concerning a consumer's health

We do not collect this category of Sensitive Personal Data

Category M.8 Personal information collected and analyzed concerning a consumer's sex life or sexual orientation

We do not collect this category of Sensitive Personal Data


We do not collect or process Sensitive Personal Information (as defined by California law) for the purpose of inferring characteristics about individuals.


The following sections provide additional information about how we collect your Personal Data.

Information Collected Automatically

The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, "Cookies") to enable our servers to recognize your web browser and tell us how and when you visit and use our Services, to analyze trends, learn about our user base and operate and improve our Services. Cookies are small pieces of data – usually text files – placed on your computer, tablet, phone or similar device when you use that device to use our Services. We may also supplement the information that we collect from you with information received from Third Parties, including Third Parties that have placed their own Cookies on your device(s). Please note that because of our use of Cookies, the Services do not support "Do Not Track" requests sent from a browser at this time.

We use the following types of Cookies:

  • Essential Cookies. Essential Cookies are required for providing you with features or services that you have requested. For example, certain Cookies enable you to log into secure areas of our Services. Disabling these Cookies may make certain features and services unavailable.
  • Functional Cookies. Functional Cookies are used to record your choices and settings regarding our Services, maintain your preferences over time and recognize you when you return to our Services. These Cookies help us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region). We also use these Cookies to help track items (including abandoned items) in your shopping cart so we can determine when to send cart reminder messages via SMS.
  • Performance/Analytical Cookies. Performance/Analytical Cookies allow us to understand how visitors use our Services, such as by collecting information about the number of visitors to the Services, what pages visitors view on our Services, what actions a visitor performs on our Services and how long visitors are viewing pages on the Services. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services' content for those who engage with our advertising. For example, Google, Inc. ("Google") uses cookies in connection with its Google Analytics services. Google's ability to use and share information collected by Google Analytics about your visits to the Services is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt out of Google's use of Cookies by visiting the Google advertising opt-out page or the Google Analytics Opt-out Browser Add-on.
  • Retargeting/Advertising Cookies. Retargeting/Advertising Cookies collect data about your online activity and identify your interests so that we can provide advertising that we believe is relevant to you. For more information about this, please see the section below titled "Information about Interest-Based Advertisements."

You can decide whether or not to accept Cookies through your internet browser's settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work.

To explore what Cookie settings are available to you, look in the "preferences" or "options" section of your browser's menu. To find out more information about Cookies, including information about how to manage and delete Cookies, please visit http://www.allaboutcookies.org/.

Further, as described below under the "California Resident Rights under the CCPA" and "Other State Law Privacy Rights" sections, to the extent these Cookies are deemed to be a "sale" or "sharing" (which includes targeted advertising) under applicable U.S. state laws, you can opt-out of these Cookies by following the instructions set out in these sections. Please note, some features of our websites may not be available to you as a result. In addition, if you were to delete or reset your Cookies, switch browsers or change your browser settings, or access our Services from a different device, you may need to opt out of such Cookies again by following the relevant instructions below.


Information about Interest-Based Advertisements

We serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors ("Interest-Based Ads"). Information for Interest-Based Ads (including Personal Data) may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of Third Parties. Such information may be gathered through tracking users' activities across time and unaffiliated properties, including when you leave the Services. To accomplish this, we or our service providers may deliver Cookies, including a file (known as a "web beacon") from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.

We comply with the Digital Advertising Alliance ("DAA") Self-Regulatory Principles for Online Behavioral Advertising. Through the DAA and Network Advertising Initiative ("NAI"), several media and marketing associations have developed an industry self-regulatory program to give consumers a better understanding of, and greater control over, ads that are customized based on a consumer's online behavior across different websites and properties. To make choices about Interest-Based Ads from participating third parties, including to opt out of receiving behaviorally targeted advertisements from participating organizations, please visit the DAA's or NAI's consumer opt-out pages.

How We Use Your Personal Data

We process Personal Data to operate, improve, understand and personalize our Services. We use Personal Data for the following purposes:

  • To meet or fulfill the reason you provided the information to us
  • To communicate with you about the Services, including Service announcements, updates or offers
  • To provide support and assistance for the Services
  • To create and manage your Account with us, to the extent Account registration is available, or other user profiles
  • To personalize website content and communications based on your preferences, including targeted offers and ads served through the Services
  • To process orders or other transactions
  • To respond to user inquiries and fulfill user requests
  • To improve and develop the Services, including testing, research, analysis and product development
  • To protect against or deter fraudulent, illegal or harmful actions and maintain the safety, security and integrity of our Services
  • To comply with our legal or contractual obligations, resolve disputes and enforce our Terms of Service
  • To respond to law enforcement requests and as required by applicable law, court order or governmental regulations
  • For any other business purpose stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws, such as the California Consumer Privacy Act (as amended from time to time, including, without limitation, by the California Privacy Rights Act, the "CCPA")

We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice.

As noted in the list above, we may communicate with you if you've provided us the means to do so. For example, if you choose to send us Personal Data by sending us an email, completing a survey or contacting our customer service department, we will keep a record of that communication and may collect and use Personal Data that you provide to us in accordance with this Privacy Policy. If we communicate with you via email, SMS, MMS or other text message ("Text Message"), we may collect information regarding such communications, such as confirmation when you open an email or read a Text Message. We use this information for purposes such as to operate and improve our Services, including our customer service, or as otherwise permitted by this Privacy Policy. If you opt to have promotional offers from us sent to your mobile device, we may send you Text Messages regarding such promotional offers to the telephone number you provided to us. To opt out of receiving promotional Text Messages from us, reply "STOP" to any such message.


How We Disclose Your Personal Data

Disclosures of Personal Data for a Business Purpose

We disclose your Personal Data to service providers and other parties for the following business purposes:

  • Auditing related to a current interaction and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions and auditing compliance with this specification and other standards
  • Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity
  • Debugging to identify and repair errors that impair existing intended functionality
  • Short-term, transient use of Personal Data that is not used by another party to build a consumer profile or otherwise alter your consumer experience outside the current interaction
  • Performing services on our behalf, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytic services or providing similar services on behalf of the business or service provider
  • Undertaking internal research for technological development and demonstration
  • Undertaking activities to verify or maintain the quality or safety of a service or device that we own, manufacture or control, or that was manufactured for us

We disclose, and over the past twelve months have disclosed, the following categories of Personal Data to service providers or other parties for the business purposes listed above:

  • Category A. Personal identifiers
  • Category B. Customer records identified by state law
  • Category C. Protected classification characteristics under state or federal law
  • Category D. Commercial information
  • Category F. Internet or other similar network activity information
  • Category G. Geolocation data
  • Category K. Inferences drawn from other Personal Data
  • Category L. Age or date of birth
  • Category M.2. Account log-in and password

The above excludes text messaging originator opt-in data and consent information, which will not be shared with third parties.

Sales and Sharing of Personal Data

In this section, we use the terms "sell" and "sharing" as they are defined in the CCPA. We sell or share (for cross-context behavioral advertising) your Personal Data, subject to your right to opt out of these sales or sharing (see the "Exercising Your Rights" section below for information about how to opt out).

As described above, we have incorporated Cookies from certain third parties into our Services. These Cookies allow those third parties to receive information about your activity on our Services that is associated with your browser or device. Those third parties may use that data to serve you relevant ads on our Services or on other websites you visit. Under the CCPA, sharing your data through third party Cookies for online advertising may be considered a "sale" of information. You can opt out of these sales by following the instructions in this policy.

We sell or share your Personal Data to the following categories of third parties:

  • Data Cooperatives:
    • We may share your name and shipping address, along with certain information regarding your transactions with us (including transaction date, value, amount, type and order ID) with providers of data cooperative and marketing services that serve members-only groups of retailers (such services, "Data Cooperatives", and such members, the "Data Cooperative Members"). Through the Data Cooperatives, lists of prospective customers are shared with their respective Data Cooperative Members. No individual transactional information is shared with Data Cooperative Members. We may engage Data Cooperatives for the commercial purpose of better marketing to existing and prospective customers. More specifically, we may share this information with Data Cooperatives so that they can analyze your buying patterns and determine what sort of products are likely to appeal to you, and Data Cooperatives share your name and shipping address with Data Cooperative Members who may offer such products.
    • You may receive information and materials regarding products offered by Data Cooperative Members. The list of retailers in such Data Cooperatives changes frequently, but includes retailers in the clothing, collectables, food and wine, gardening, gadgets and entertainment, health and beauty, household goods and/or home interiors categories. You agree to the sharing of the above-described information with Data Cooperatives and Data Cooperative Members and to be eligible to receive such materials if and when you register an account with us.
    • If you decide you would like us to stop sharing this information and receiving materials, you can email us at [email protected].
  • Advertisers for cross-context behavioral advertising

We may, and over the past twelve months we have, sold to or shared with the above third parties the following categories of your Personal Data:

  • Category A. Personal identifiers
  • Category B. Customer records identified by state law
  • Category D. Commercial information
  • Category F. Internet or other similar network activity information
  • Category G: Geolocation information

The above excludes text messaging originator opt-in data and consent information, which will not be sold to third parties.


Data Security and Retention

We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data. For example, all credit card information and shipping information regularly collected through the Services is encrypted and maintained using industry standard methods designed to ensure its security against loss or theft, including during transmission to one or more third-party Payment Processors. Your financial information, such as your payment method (valid credit card number, type, expiration date or other financial information) is used and stored by our Payment Processor, which is currently Stripe, and use and storage of that information by the Payment Processor is governed by the Payment Processor's applicable terms of service and privacy policy. To the extent you are able to and have an Account, you should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism, limiting access to your computer or device and browser, and signing off after you have finished accessing your account. Although we work to protect the security of your Account and other data that we hold in our records, please be aware that no method of transmitting data over the Internet or storing data is completely secure. We cannot guarantee the complete security of any data you share with us, and except as expressly required by law, we are not responsible for the theft, destruction, loss or inadvertent disclosure of your information or content.

We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you with our Services. In some cases, we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.


Personal Data of Children

As noted in the Terms of Service, we do not knowingly collect or solicit Personal Data from individuals under 18 years of age, and we do not allow individuals under 18 years of age to use the Services without the consent of their respective parents or legal guardians; if you are an individual under the age of 18, please do not attempt to register for or otherwise use the Services or send us any Personal Data without the consent of your parent or legal guardian. If we learn that we have collected Personal Data from a child under 16 years of age, we will delete that information as quickly as possible. If you believe that a child under 16 years of age may have provided us with Personal Data, please contact us at [email protected].


California Resident Rights Under the CCPA

If you are a California resident, you have the rights set forth in this section under the CCPA. Please see the "Exercising Your Rights" section below for instructions regarding how to exercise these rights. If there are any conflicts between this section and any other provision of this Privacy Policy and you are a California resident, the portion that is more protective of Personal Data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following rights apply to you, please contact us at [email protected].

1. Access

You have the right to request certain information about our collection and use of your Personal Data over the past 12 months. Upon any such request, we will provide you with the following information:

  • The categories of Personal Data that we have collected about you
  • The categories of sources from which that Personal Data was collected
  • The business or commercial purpose for collecting or selling your Personal Data
  • The categories of third parties with whom we have shared your Personal Data
  • The specific pieces of Personal Data that we have collected about you

If we have disclosed your Personal Data to any third parties for a business purpose over the past 12 months, we will identify the categories of Personal Data shared with each category of third- party recipient.

If we have sold or shared your Personal Data over the past 12 months, we will identify the categories of Personal Data sold to or shared with each category of third-party recipient.

The categories of sources from which we collect Personal Data and our business and commercial purposes for using and disclosing Personal Data are set forth in "Categories of Personal Data that We Collect", "How We Use Your Personal Data", and "How We Disclose Your Personal Data" above, respectively. We will retain Personal Data in accordance with the time periods set forth in "Data Security and Retention."

2. Deletion

You have the right to request that we delete the Personal Data that we have collected about you. Under the CCPA, this right is subject to certain exceptions: for example, we may need to retain your Personal Data to provide you with the Services or complete a transaction or other action that you have requested. If your deletion request is subject to one of these exceptions, we may deny your deletion request.

3. Correction

If we maintain inaccurate Personal Data about you, you have the right to request that we correct such inaccurate Personal Data, taking into account the nature of the Personal Data and the purposes of the processing of the Personal Data.

4. Exercising Your Rights

To exercise the rights described above, you must send us a request that (1) provides sufficient information to allow us to verify that you are the person about whom we have collected Personal Data and (2) describes your request in sufficient detail to allow us to understand, evaluate and respond to it. Each request that meets both of these criteria will be considered a "Valid Request." We may not respond to requests that do not meet these criteria. We will only use Personal Data provided in a Valid Request to verify your identity and complete your request. You do not need an Account to submit a Valid Request.

We will work to respond to your Valid Request within 45 days of receipt. We will not charge you a fee for making a Valid Request unless your Valid Request(s) is excessive, repetitive or manifestly unfounded. If we determine that your Valid Request warrants a fee, we will notify you of the fee and explain that decision before completing your request.

You may submit a Valid Request using the following methods:

You may also authorize an agent (an "Authorized Agent") to exercise your rights on your behalf. To do this, you must provide your Authorized Agent with written permission to exercise your rights on your behalf, and we may request a copy of this written permission from your Authorized Agent when they make a request to exercise your rights on your behalf.

Personal Data Sales or Sharing Opt-Out

We sell and share your Personal Data to participate in data coops and provide you with "cross-context behavioral advertising" about our products and services.

You have the right to opt out of the sale or sharing of your Personal Data. You can opt out using the following methods:

  • Submitting an Opt-Out Request
  • Clicking "Do Not Sell or Share My Personal Information" on our homepage
  • If offered by your browser, enabling a Global Privacy Control opt-out signal

If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you may need to re-submit your opt-out request. If you choose to use a Global Privacy Control opt-out signal, you will need to turn it on for each support browser or browser extension you use. Once you have submitted an opt-out request, we will not ask you to reauthorize the sale of your Personal Data for at least 12 months.

We do not knowingly sell or share to data coops or for "cross-context behavioral advertising" the Personal Data of minors under 16 years of age with or without affirmative authorization. If you believe that a child under 16 years of age may have provided us with Personal Data to sell, please contact us at [email protected].

Other State Law Privacy Rights

California Resident Rights

Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to be informed about our disclosure of Personal Data to third parties for such third parties' direct marketing purposes; in order to submit such a request, please contact us at [email protected].

Your browser may offer you a "Do Not Track" option, which allows you to signal to operators of websites and web applications and services that you do not wish such operators to track certain of your online activities over time and across different websites. Our Services do not support Do Not Track requests at this time. To find out more about "Do Not Track," you can visit www.allaboutdnt.com.

Colorado Resident Rights

If you are a resident of Colorado, you have certain rights related to your Personal Data, which include the below:

You may exercise any of the above rights by submitting a request through our through our Privacy Request Center, by emailing us at [email protected].·The right to opt out of the sale of your Personal Data for targeted advertising by submitting an Opt-Out Request, clicking “Do Not Sell or Share My Personal Information” on our homepage, or, if offered by your browser, enabling a Global Privacy Control opt-out signal.

You have the right to appeal our decision if we decline to process your request. You may do so by informing us of this at [email protected] and providing us with information supporting your appeal.

Connecticut Resident Rights

If you are a resident of Connecticut, you have certain rights related to your Personal Data, which include the below:

You may exercise any of the above rights by submitting a request through our through our Privacy Request Center, by emailing us at [email protected].·The right to opt out of the sale of your Personal Data for targeted advertising by submitting an Opt-Out Request, clicking “Do Not Sell or Share My Personal Information” on our homepage, or, if offered by your browser, enabling a Global Privacy Control opt-out signal.

You have the right to appeal our decision if we decline to process your request. You may do so by informing us of this at [email protected] and providing us with information supporting your appeal.

Nevada Resident Rights

If you are a resident of Nevada, you have the right to opt out of the sale of certain Personal Data to third parties who intend to sell that Personal Data. You can exercise this right by submitting an Opt-Out Request, clicking "Do Not Sell or Share My Personal Information" on our homepage, or, if offered by your browser, enabling a Global Privacy Control opt-out signal

Utah Resident Rights

If you are a resident of Utah, you have certain rights related to your Personal Data, which you can exercise by using one of the methods described below:

You have the right to appeal our decision if we decline to process your request. You may do so by informing us of this at [email protected] and providing us with information supporting your appeal.

Virginia Resident Rights

If you are a resident of Virginia, you have certain rights related to your Personal Data, which you can exercise by using one of the methods described below:

You may exercise any of the above rights by submitting a request through our through our Privacy Request Center, by emailing us at [email protected].·The right to opt out of the sale of your Personal Data for targeted advertising by submitting an Opt-Out Request, clicking “Do Not Sell or Share My Personal Information” on our homepage, or, if offered by your browser, enabling a Global Privacy Control opt-out signal.

You have the right to appeal our decision if we decline to process your request. You may do so by informing us of this at [email protected] and providing us with information supporting your appeal.

Opt-Out and Correction Rights

Under applicable state privacy laws as set forth in the sections above, you may have the right to opt out of the sharing or sale of your Personal Data. We accomplish opt-outs by using opt-out Cookies.

Submission of Opt-Out Request/Homepage Link

You may opt out of the sharing or sale of your Personal Data by submitting an Opt-Out Request or by clicking “Do Not Sell or Share My Personal Information” on our homepage. If you opt out in this way, and subsequently delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you may need to log into your Account in order for us to honor your previous opt-out request.

Global Privacy Control Opt-Out Signal

If available through your browser or browser plug-in, you may also opt out of the sharing or sale of your Personal Data by using a Global Privacy Control opt-out signal. If you are not logged into your Account (or if you do not have an Account) when the opt-out signal is sent, and you subsequently delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to turn the opt-out signal on again (including in any new browser or when using a new browser extension). If you opt out in this way while logged into your Account, and subsequently delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you may need to log into your Account in order for us to honor your previous opt-out request.

You may also have the right under applicable state privacy laws to correct any inaccurate Personal Data that we keep about you, taking into account the nature of the Personal Data and the purposes of the processing of the Personal Data. When requesting a correction, please provide a description of the inaccuracy and your desired correction in detail.


WE WILL NOT DISCRIMINATE AGAINST YOU FOR EXERCISING YOUR PRIVACY RIGHTS

We will not discriminate against you for exercising your rights under the CCPA or other US state privacy laws. We will not deny you our goods or services, charge you different prices or rates, or provide you a lower quality of goods and services if you exercise your rights under the CCPA or other US state privacy laws.


Changes to this Privacy Policy

We're constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time in connection with any such improvements, but we will alert you to any material changes by placing a notice on lumedeodorant.com, or by sending you an email or by some other means. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.


Contact Information

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data, or your choices and rights regarding such collection and use, please do not hesitate to contact us at:

Effective Date: July 1, 2023, last updated November 1, 2024.